The Scale of Consciousness: Your Secret Weapon in Copywriting...

The scale of consciousness shows where people are in their emotional and mental state. As a copywriter, this scale helps you understand your prospects' pain points and how to move them to a better place through your words.

Think of it like a ladder. Your prospects are stuck on lower rungs - feeling fear, anger, or doubt. Your job is helping them climb higher to reach pride, courage, and joy. The product or service you're selling is their way up.

The Basic Scale Levels:

Lower Levels (Where Problems Start):
20 - Shame
30 - Guilt
50 - Fear
75 - Grief
100 - Fear
125 - Desire
150 - Anger

Middle Levels (Where Change Happens):
175 - Pride
200 - Courage
250 - Neutral
310 - Willingness
350 - Acceptance

Higher Levels (Where Solutions Work):
400 - Reason
500 - Love
540 - Joy
600 - Peace

Understanding Their Starting Point

Most buying problems start in the lower levels.

Someone feeling:

• Fear about money
• Shame about looks
• Guilt about past choices
• Anger about unfairness
• Grief over loss

Your words must first match where they are. If they're scared, talk about safety. If they're angry, acknowledge unfairness. This shows you understand their real problem.

Moving Up Step by Step

You can't jump from fear straight to joy. It doesn't work. You must guide prospects up gradually:

1. Meet them at their level
2. Show you understand
3. Offer hope for better
4. Guide them upward
5. Prove it's possible

Writing for Each Level

The words you use must match their level first, then pull them higher.

Here's how:

Fear Level (100):

• Start with safety words
• Show protection
• Build security
• Add certainty
• Move to confidence

Words that work:

• Safe
• Protected
• Secure
• Guaranteed
• Proven

Anger Level (150):

• Address unfairness
• Show solutions
• Give control
• Build strength
• Lead to action

Power words here:

• Control
• Change
• Power
• Action
• Victory

Pride Level (175):

• Recognize effort
• Praise progress
• Show status
• Build worth
• Point higher

Key phrases:

• You've worked hard
• You deserve better
• Stand out
• Lead others
• Next level

The Turning Point (200-250)

This is where real change happens. Your prospect moves from:

• Doubt to belief
• Fear to courage
• Anger to purpose
• Shame to pride

Your writing must:

1. Confirm their progress
2. Show next steps
3. Prove it works
4. Make it easy
5. Keep them moving

Success happens when you:

• Match their start level
• Use right words
• Move them slowly
• Show clear path
• Prove results

Reaching Higher Levels and Closing

When prospects reach higher levels, their buying reasons change. They move from running away from problems to moving toward goals.

The Higher Mind (400+)

At this level, prospects:

• Think clearly
• See value
• Make good choices
• Trust more
• Act faster

Your writing should:

• Show bigger picture
• Give clear facts
• Prove real value
• Build trust
• Ask for action

Closing at Different Levels

Lower Level Close (100-200):

• Focus on safety
• Give guarantees
• Show easy steps
• Remove risk
• Promise protection

Middle Level Close (200-350):

• Show status gain
• Build confidence
• Prove worth
• Add benefits
• Create urgency

Higher Level Close (400+):

• Present value
• Show wisdom
• Build legacy
• Add meaning
• Create growth

Final Writing Tips

Remember these keys:

• Start where they are
• Use level-matching words
• Move up slowly
• Keep it real
• Show proof
• Make it clear

Your Success Formula:

1. Find their level
2. Match their words
3. Show understanding
4. Give hope
5. Guide upward
6. Prove results
7. Close naturally

The scale of consciousness gives you a map for better copy.

Use it to:

• Understand prospects
• Pick right words
• Guide upward
• Close sales
• Help people

Your copy works best when it:

• Meets real needs
• Matches feelings
• Shows clear path
• Proves results
• Builds trust

Start using this scale in your next project. Watch how it changes your results. Your prospects will feel understood, and your sales will show it.